"Crouwels’s position of subjecting highly different appearances of art under the same typographic style would not be acceptable to some artists. But i also had to appreciate that transferring most different artistic trends and tem-peraments into typography might lead to a typographic chaos.” - Eduard de Wilde
“When you're a functionalist you want to make things comprehensible, readable, make your ideas visible. I feel myself being a modernist, a functionalist, but aesthetics always stand in the way.” - Wim Crouwel
1. Vormgevers. 1968. poster, 95X64cm
2. Vormgevers, detail
3. Hussem en Bouthoom. 1961, poster
4. Gesel Van De Oorlog. poster.
From Crouwel's work I get a sense of uniformity and neutrality. Simple, straightforward designs that are easily read and assimilated. Beyond that I see this guy as a biiig influence on the whole American Apparel branch of the indie scene.
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