Monday, April 20, 2009

Paula Scher





1. Moleskin notebook
2. detail
3. Florida (part of map series), painting
4. Africa (map series), painting

Paula Scher is a grammy nominated graphic designer, who started out doing album covers for CBS Records and Atlantic. She moved on to magazine advertsing, then created her own firm, Koppel & Scher. She's now a principal at the NY office of the Pentagram Design Consultancy. 

The design work I saw on the internet is good, nice and dense, dynamic, exciting. But the large scale "Map" paintings are what's really get my attention. I'm really digging how she is jam-packing the composition with verbal information. What is at first seen as texture or details to a map turn out to be extreme details and information about the particular region, that doesn't just span topographical features, but delves into the political, economic, and cultural realms of the area as well. 

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